Avito Knitwear: How seasonal businesses can use pop-up retail to maximise success
Being a seasonal retailer is a dynamic challenge that requires strategic expertise. With a limited operational timeframe, these businesses must adopt effective and targeted strategies to maximise revenue and make the most out of their “active” months.
Adaptability and resourcefulness become key attributes as businesses strive to optimise their presence during peak seasons, and pop-up retail emerges as a valuable tool in achieving this. By strategically deploying temporary locations during these critical periods, seasonal retailers can optimise their presence, engage with a wider audience, and create a strong impact within a short timeframe.
One such business thriving in the seasonal retail space is Avito Knitwear, a family-run business based in Tramore producing high-quality knitwear and fashion pieces.
Now eight successful years into the business, Karolina (Founder & Owner) chatted with us about her experience with the brand’s first ever pop up in City Square Waterford, and how this has allowed her to maximise both sales and brand visibility during their busiest time of the year.