Samsung’s Immersive Pop-Up Experience in Marineda City

When the Galaxy Z Flip4 and Fold4 were introduced last year, Samsung wanted to showcase their new line of smartphones to the masses in a way that was fresh, engaging, and truly impactful.

Samsung staged an eye-catching display in Puerta B in Marineda City, where they gave shoppers the opportunity to demo the new phones and other latest Samsung gadgets. The pop-up structure's walls and roof were made out of giant replicas of the new smartphones.

This pop-up experience was part of a much larger global marketing campaign to promote the release of the new smartphones.  From foldable billboards in Brazil to an eye-catching bus shelter re-vamp in Belgium, to an incredible synchronised drone show in Taiwan, the Galaxy Flip and Fold models have been seen all over the world in recent months, leaving a lasting impression on customers and shoppers alike.

The impact of this marketing campaign is clear to see, with Samsung dominating the market with a 62% market share of total foldable devices shipped globally in 2022.