Seeking Judy: Using short-term retail to maximise Brick-and-Mortar success
There is a general consensus that once a business opens up a physical store, that marks the end of short term rentals, and that all focus should now be on pushing traffic towards this new brick-and-mortar space.
Seeking Judy have turned that belief on its head, however, with their innovative approach to maximising both sales and exposure at Christmas.
Seeking Judy is a printed textile brand based in Dundalk, Co. Louth. Starting off with an e-commerce store back in 2012, and then launching their brick-and-mortar premises on Clanbrassil Street in 2020, the brand has grown from strength to strength, building up a loyal base of customers both online and in-person.
Megan McGuigan, founder of the popular clothing brand, has found real success in experimenting with short-term retail space, both before and after opening the doors of her brick-and-mortar store.
Initially used as a research tactic and way to test the market, Megan began booking out high-footfall kiosk space in the Marshes Shopping Centre to meet and sell her merchandise to the wider Dundalk region. Having then taken the plunge and set up a physical store in 2020, Megan now returns to Marshes with Seeking Judy every December, to make the most out of the high-footfall numbers at Christmas, boosting sales and further increasing brand exposure.