SUCCESS STORIES
Nintendo: Switch Play Experience hits Shopping Centres across Spain
The last two months of 2023, several shopping centres in Spain have been hosted by the famous gaming brand Nintendo Switch.
The Artea shopping centres in Bilbao, Marineda City in A Coruña and Saler in Valencia, among others, have hosted the launch of the new Nintendo Switch games during the months of November and December.
The stands of the Japanese brand have been placed in the central esplanades and strategic points of the shopping centres in Spain so that all visitors could access the stands and try the latest Nintendo Switch games like Mario Kart, Zelda, Nintendo Switch Sports… among others.
Nintendo Marketing
Nintendo has masterfully fused marketing and technological innovation to captivate gamers of all ages. Video game events and trade shows become the perfect setting for the reveal of their latest releases, generating anticipation in the public.
Participating in prominent events like E3 Electronic Entertainment not only gives them the opportunity to interact directly with gamers, offering live demos and getting valuable feedback, but also contributes significantly to strengthening Nintendo's strong community of passionate fans. In short, Nintendo's excellence in the video game industry is evidenced not only by its technological innovations, but also by its effective and creative marketing strategy.
The promotion of Nintendo Switch in the various shopping centres in Spain has demonstrated the effectiveness of taking advantage of commercial environments to attract customers and showcase their latest gaming trends and innovations. This Nintendo promotion has generated the attention of players and buyers, thus further elevating the customer experience.
Gaming and new technology promotions in shopping malls continue to generate excitement and fun among video game lovers, offering a unique platform to interact with potential shoppers and foster lasting brand connections.
