SUCCESS STORIES
Taking Experiential Marketing to the Extreme in X-Madrid
![](https://framerusercontent.com/images/wpzkhUO7vzIsYlctiwCdZy7MShQ.jpg)
Good experiential marketing is all about creating a memorable experience for the customer to walk away with. The goal is to grab a shopper's attention and hold it, and HEAD GROUP knows this better than anyone following their impactful and immersive event in X-Madrid earlier this month.
Dive In, or ‘SUMÉRGETE’ was a 3-day event that popped-up in X-Madrid’s X-Place. Organised by HEAD Watersports Ibérica, the watersports division of the HEAD GROUP, the event was designed to promote the company’s numerous diving-related activities and products, and featured brands such as Mares, SSI, rEvO and Zoggs.
![](https://framerusercontent.com/images/hBGL3T3zAuEyrukHb68b9mGk.jpg)
The event featured live talks and seminars, information booths, VR experiences, and even live diving demonstrations and workshops in X-Madrid’s ideally located in- diving centre, Marepolis.
![](https://framerusercontent.com/images/wUUbyxfBtDKslg7aQZhRE4ky7k.jpg)
![](https://framerusercontent.com/images/nMFeT36uaQGc9NAy42yi93o27s.jpg)
![](https://framerusercontent.com/images/UnoKbMHjrVy0awS0YAYqf5VP0.jpg)
![](https://framerusercontent.com/images/hblfP8KFHgRCqJCleN4iB5WIb0.jpg)
![](https://framerusercontent.com/images/5F9kyQnk7ZFuK5CKhoR6He9W39w.jpg)
![](https://framerusercontent.com/images/lXsB77c5STRU7cZwIg8DOJXY4Q.jpg)
“We used Fillit to book a promotional space in X-Madrid Shopping Centre, and we were really impressed by the speed of the booking and payment process. It has saved us a lot of time doing things through the platform! We will definitely use Fillit again in the future for upcoming events.”
- Business Manager de Watersports Division Head Group
![](https://framerusercontent.com/images/1PtAoxY5uwXsHOTfIkmE6fZa5R0.jpg)
HEAD Watersports saw a clear opportunity in the unique infrastructure of X-Madrid, and leveraged this to create an experiential campaign with a difference.