Taking Experiential Marketing to the Extreme in X-Madrid
Good experiential marketing is all about creating a memorable experience for the customer to walk away with. The goal is to grab a shopper's attention and hold it, and HEAD GROUP knows this better than anyone following their impactful and immersive event in X-Madrid earlier this month.
Dive In, or ‘SUMÉRGETE’ was a 3-day event that popped-up in X-Madrid’s X-Place. Organised by HEAD Watersports Ibérica, the watersports division of the HEAD GROUP, the event was designed to promote the company’s numerous diving-related activities and products, and featured brands such as Mares, SSI, rEvO and Zoggs.
The event featured live talks and seminars, information booths, VR experiences, and even live diving demonstrations and workshops in X-Madrid’s ideally located in- diving centre, Marepolis.
“We used Fillit to book a promotional space in X-Madrid Shopping Centre, and we were really impressed by the speed of the booking and payment process. It has saved us a lot of time doing things through the platform! We will definitely use Fillit again in the future for upcoming events.”
- Business Manager de Watersports Division Head Group
HEAD Watersports saw a clear opportunity in the unique infrastructure of X-Madrid, and leveraged this to create an experiential campaign with a difference.